It's important for businesses to grow, which is a point that no one should overlook. They can continue to offer the same services but in some form or another - be it marketing or what have you - a shift has to take place. This is where the knowledge of an Internet marketing firm can come into effect, since it's likely that the company in question will be able to highlight some of the biggest acquisitions in social media. In recent memory, here are just a few examples.
As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
Even though there have been numerous other purchases like this, the examples listed above are just a few of the most noteworthy. Not only were they done rather recently but, to me, they have illustrated just how important it is for businesses to grow over the course of time. As you can see, the growth in question can be done by partnerships and acquisitions. For those who are curious about getting into business, points like these show just how much strength social media has.
As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
Even though there have been numerous other purchases like this, the examples listed above are just a few of the most noteworthy. Not only were they done rather recently but, to me, they have illustrated just how important it is for businesses to grow over the course of time. As you can see, the growth in question can be done by partnerships and acquisitions. For those who are curious about getting into business, points like these show just how much strength social media has.
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