Real estate agents, just like professionals in other industries have had to learn how to use social media in their day to day jobs. Even though the realtor red wing MN, is known to be a very good marketer when doing his job offline, the same skill is at times lacking when it comes to online marketing. As such, there is a need to understand how social networks work.
Proper use can lean to a professional reaching a very big audience that could be interested in the houses on offer. For this to happen, this agent will first have to identify all the social accounts present and create an account in each. He can then use his friends to market to their friends.
Facebook will be a great starting place. With this social network, you will need to begin by first setting up your own page. Do not make the mistake of using your personal account as a business page. If you do this, you get to miss out on business features that could be essential such as running contests.
Use it to market the neighborhood to a broad audience. Make listings about your place of residence, what is great about the neighborhood and also point out all the interesting bits of information. This will provide something for you and the followers to engage on while demonstrating how much you know about the area.
Every update should be accompanied by a related image. It has been seen that postings associated with particular images tend to attract more likes and comments. The more a post is commented on or liked, the more times it will show up on other news-feeds.
Use this social media account to post about local events. This can be used to illustrate how wonderful the local culture is. If there is a local event happening, inform your followers about it and also invite them to join you.
Given that this is a business page, you will need to use it when marketing your listings. The golden rule when it comes to making such posts is to ensure that they do not take up most of the space. Use eighty percent of all your updates to talk about information that may be interesting to clients.
Another social media account that you need to have is a Twitter account. With a twitter account, you are assured that all your followers will receive your updates on a real time basis without any delays. In this platform, it will be important to take advantage of the hash-tag feature.
You should also take advantage of other sites as well. YouTube, for instance will be very helpful when it comes to marketing homes using videos. Make certain that you make a short video that can be used to introduce yourself and then have it embedded on your website.
When starting out, it may be ideal to first work with a social media expert. This is a professional account manager who can help you set up all the networking accounts that you will need. In addition to this, he will also go the extra mile of teaching you basic skills on how to post and engage with users.
Proper use can lean to a professional reaching a very big audience that could be interested in the houses on offer. For this to happen, this agent will first have to identify all the social accounts present and create an account in each. He can then use his friends to market to their friends.
Facebook will be a great starting place. With this social network, you will need to begin by first setting up your own page. Do not make the mistake of using your personal account as a business page. If you do this, you get to miss out on business features that could be essential such as running contests.
Use it to market the neighborhood to a broad audience. Make listings about your place of residence, what is great about the neighborhood and also point out all the interesting bits of information. This will provide something for you and the followers to engage on while demonstrating how much you know about the area.
Every update should be accompanied by a related image. It has been seen that postings associated with particular images tend to attract more likes and comments. The more a post is commented on or liked, the more times it will show up on other news-feeds.
Use this social media account to post about local events. This can be used to illustrate how wonderful the local culture is. If there is a local event happening, inform your followers about it and also invite them to join you.
Given that this is a business page, you will need to use it when marketing your listings. The golden rule when it comes to making such posts is to ensure that they do not take up most of the space. Use eighty percent of all your updates to talk about information that may be interesting to clients.
Another social media account that you need to have is a Twitter account. With a twitter account, you are assured that all your followers will receive your updates on a real time basis without any delays. In this platform, it will be important to take advantage of the hash-tag feature.
You should also take advantage of other sites as well. YouTube, for instance will be very helpful when it comes to marketing homes using videos. Make certain that you make a short video that can be used to introduce yourself and then have it embedded on your website.
When starting out, it may be ideal to first work with a social media expert. This is a professional account manager who can help you set up all the networking accounts that you will need. In addition to this, he will also go the extra mile of teaching you basic skills on how to post and engage with users.
Aucun commentaire:
Enregistrer un commentaire